I wonder whether it's possible to take this concept further, and package squash into effervescent tablets. Such tablets are already extensively used to deliver medicine and dietary products. Consumers would drop one or more tablets (depending on glass size) into a glass of water, resulting in a flavored drink.
Wednesday 2 January 2013
Effervescent tablets as an alternative to squash
I wonder whether it's possible to take this concept further, and package squash into effervescent tablets. Such tablets are already extensively used to deliver medicine and dietary products. Consumers would drop one or more tablets (depending on glass size) into a glass of water, resulting in a flavored drink.
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2 comments:
Hi Adam, thanks for reading. I was aware of berocca when writing the original post, that's what I meant by "dietary product". But typically people don't drink berocca as a flavoured drink but at a dietary supplement. It's also extortionately expensive. As you say, I'm pretty sure it should be possible to make an equivalent to berocca targeted at the drinks market as cheaply as squash.
And now it's a prize winning idea, winning Global Grad Show 2018. Admitted the Twenty concept is household products rather than squash, but the underlying motivation, saving transport costs, is the same.
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