Using AI/machine learning/image recognition every billboard can be detected, and it's contents changed to something I want to see, rather than something someone else wants me to see. It could be that the billboard itself is detected, or perhaps the content. Content detection could be through either machine learning techniques or crowd-sourcing, or a combination of the two.
It might even possible for my AR glasses to block TV advertising, and use noise cancelling technology so I don't have to hear them either.
I hope these technologies empower consumers to have a more balanced relationship with the brands that advertise to them.