What people need is a template to make it easy: a list of eventualities and a list of countermeasures that people can pick and chose from.
The list of eventualities may include: loss of employment; unexpected pregnancy; divorce; death (oneself or family); damage to house (fire, flood, etc); moving house; theft of key assets (e.g car); loss of savings (e.g. bank goes bad); negative equity; larger civic disasters (Katrina-type flooding; earthquake; tidal wave; meteor; nuclear holocaust).
The list of countermeasures may include: insurance; savings (spread between several institutions); reciprocal temporary accomodation arrangements with friends and family.
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