Life, the universe and everything, from the perspective of numerous iterations of adreama throughout life.
Monday, 13 September 2010
Test the kids labels
I saw a role of cling film the other day and it said it was 50m long by 300mm wide. I tried to calculate the area of cling film in my head. The answer is of course 15m2. But I thought "wouldn't it be great if whilst you were out shopping, or when using products around the house, you could have ready-prepared questions to ask the kids about the products they (or you) are using". These would be part of the label for the product. Almost all products have weights and measurements, which lend themselves very well to testing kids maths. Another example that springs to mind is "this carton contains 1l of milk. If Billy has 200ml twice, and Jane has 75ml three times, how much milk is left".
I think such a series of labels would be a very successful PR exercise for supermarkets own brands.
Obviously, the labels would need to have the answers too, for those adults whose confidence in their mathematical ability is weaker.
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Coming features Wireless charging Fat % monitor Gun Flexible screens Touch payment system
Suggested features Augmented reality headset type games Fan Handwriting recognition pen that bluetooths data to phone and slots into the phone to charge (if necessary, the phone sits at the top of the page to calibrate) GPS pet collar that uses mobile network to inform owner of location, charged by pet's movement/solar power FM transmitter
Selling points Style Features Size Weight Cost Feature generation methodology All electronic devices All portable devices All human activities