Sunday, 19 February 2012

Packaging as a dynamic advertising medium

As display technologies (LCD, OLED, eInk, etc), batteries and solar cells become cheaper, it will become increasingly cost-effective to place dynamic adverts and product information on product packaging. Dynamic and light-emitting displays will be eye-catching, allowing products to stand out on crowded retailer shelves.

Coupled with sensor technologies, packaging could be programmed to respond interactively to customers, a simple example would be lighting up in response to customer proximity.

It is likely that such packaging would be criticized on environmental grounds, due to the electronic waste it would produce.

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