Twitter = blogging + RSS + word limit + popularity
Facebook = personal web pages + email + popularity (Facebook is also closed, but I don't think protecting people's data is what drove people to Facebook or made it successful.
Google = search + better algorithm + cleaner interface + popularity
Putting content online
- That only you can see – Google Docs/Zoho
- That only your (vetted) friends can see – Facebook
- That only subscribers to you can see – Twitter
- That everyone can see – Personal webpages/Blogs/Youtube/Forums
Access to content via
- Just a normal web page
- An account/reader
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