Such a single portal would need to be run by a consortium of most if not all financial services providers to avoid monopoly regulation/interference - it could be set-up as a not-for-profit entity, with strict rules allowing any (regulated) financial service product to be sold.
The advantages of such a portal to consumers are obvious. But there are also benefits to the financial services sector: the opportunity to sell more exotic financial services to customers; the opportunity to sell more financial services advice; a greater mobility of customers, which will benefit the upstart financial services providers rather than the incumbents.
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