When an entity has the word "united" in its title, this implies to me that it is less united than entities without the word. The United States of America, the United Kingdom, the European Union, the United Nations. All of these are less united than entities that do not have the word, for example, China. The concept of a union acknowledges and perpetuates differences, whereas adopting a name without such a word will encourage identification with that name, and thereby overcome differences.
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