To make best use of existing memes, timing is key. An organisation's marketing effort will fall flat if the meme has become stale by the time they use it. To avoid this, two factors are needed: firstly, a lean organisational approach that allows rapid response; and secondly good data to model the life of a meme.
Meme data would include the following (based on average for all previous memes):
- Meme life expectancy per age
- Reach over time
There is an opportunity here for an organisation to collect this data (from messageboards, social networks, link sharing sites, etc) and sell this to organisations' marketing teams. The customer would approach the organisation looking for fresh memes to be commercialised, or the organisation could proactively recommend relevant memes to its customers (based on their requirements) that are reaching the sweetspot.