As with commercialising memes, the key is to identify rising words before they become too mainstream, and before they begin to die. Word popularity is easily obtained from hits to the online glossary, and from Google trends.
There is an opportunity for the online glossaries to cash in on their data, selling to companies and marketing agencies information on rising words, filtered by relevant categorisation and relevant definition. (Of course, Urban Dictionary would probably want to filter out some of the ruder definitions...)
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